For the past month or so, Provident Films has been taking FIREPROOF on the road to show leaders of churches and ministries the new film from Sherwood Pictures. We have received incredible responses from Christian retailers, marriage ministries, denominations, and others that have seen the rough cut.
In the past few days, we had our first opportunity to show the final cut of FIREPROOF to regular moviegoers. Along with Sony, Provident hosted a pair of research screenings—one in St. Louis and one in Birmingham.
Research screenings not only give the studios an idea of how the film will play to audiences when it opens, it allows them to get feedback on elements such as the movie’s trailer and the poster. Moviegoers are invited to these screenings by firms that organize these types of pre-release showings.
The results of the FIREPROOF research screenings? Better than 90 percent of the people that saw the film gave it an excellent or very good rating. Better than 90 percent said they would definitely recommend the film to their friends. And, you guessed it, better than 90 percent said they’d tell people to see it on opening weekend!
Putting those numbers to words: astounding!